The Hanze Route

Our success formula for taking your product further

About the Hanze Route

Our route to selling more products is what we call the Hanze Route. In six steps, we make the journey together, resulting in sales growth and brand awareness. We have traveled this route ourselves multiple times with our own products and our partners.

Phase 1

Introduction & business scan

In the first phase, we get to know each other and explore Hanze Verkoop, but most importantly, your company and product. We look at capacity, resources, and business processes. By the end of this phase, we will have a clear destination for our Hanze Route.

Which themes are we addressing?
Business capacity
Current processes
Current business status
Phase 2

Product exploration

Is your current product offering ready for our target market? That is the focus of phase 2. We conduct a market scan and present your products to Hanze Verkoop's buyers to gather feedback. If we all can't get enough of your product, we ensure it is legally and qualitatively ready for the market. 

Which themes are we addressing?
Current market status
Buyer feedback
Opportunities & threats
Future-proofing
Phase 3

Mapping the logistics chain

The goal of this phase is to build a smart supply chain that contributes to our success. We discuss past learnings and bottlenecks, and look for efficiencies in the chain that will allow us to scale up. Together with our selected circle of buyers, we create a complete picture.

Phase 4

Financing & goal setting

The financial picture! Perhaps one of the most important parts. Based on a launch budget, we determine a strategic introductory price. We set goals together and figure out how to measure them, because numbers don't lie.

Phase 5

Market launch

We’re counting down and building anticipation, ready to make an indelible mark in the organic sector from the moment we launch your product! We will reach the end consumer through multiple online and physical touchpoints. We provide our buyers with content you’ll be proud to share. Together, we’ll create sales momentum! We introduce your product to buyers, organize tastings, handle product photography, manage in-store activations, represent you at trade fairs, and take care of your brand’s press & PR.

Which themes are we tackling?
Product development
Brand launch
Photography
Label design
Launch plan
Phase 6

Monitoring & account management

Hanze Verkoop stays in constant contact with the client, but especially with the consumer. We keep a close watch, know what is happening or about to change, and are always looking for improvement. We also share in the success as Hanze Verkoop expands its own customer base!

Curious about the possibilities?
Hugo & Siem - Founders Hanze Verkoop

We are eager to work together!

Hanse Route