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Our process

Discover our Hanze Route

Phase 1

Introduction & business scan

Together, we map out your current situation. We analyze your cost price, logistics, production capacity, margins, competition, and target audience. Afterward, we determine together whether your product is ready for organic retail.

Phase 2

Product exploration

Is the current product offering ready for our target market? We conduct a market scan and present your products to our buyers to gather feedback.

Phase 3

Mapping the logistics chain

In this phase, we discuss past bottlenecks and look for efficiencies within your logistics chain to enable scaling. We map out the entire chain.

Phase 4

Financing & goal setting

A key component for your product's success. Together with a launch budget, we determine a strategic introductory price. We set goals and make them measurable.

Phase 5

Market introduction

Before we launch, we build anticipation for your product among potential customers. We reach the end consumer through various touchpoints, building sales momentum along the way.

Phase 6

Monitoring & account management

We stay in touch with you, but most importantly, with the end consumer. We monitor the set goals and provide advice where necessary. The final step for a successful launch.

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