Royal Spelt Snacks at Udea | Introduction by Hanze Verkoop

This autumn, Royal Spelt Snacks introduced its organic croquettes and bitterballen at Udea, the leading wholesaler for organic products in the Netherlands. Thanks to a pilot program featuring beef croquettes and bitterballen, Royal Spelt Snacks' artisanal products are now more widely available to organic hospitality and foodservice providers.

Royal Spelt croquettes and bitterballen: unique!

Royal Spelt distinguishes itself by crafting snacks from 100% organic spelt wheat, combined with fresh broth, vegetables, and herbs. Each snack offers the rich flavor of spelt, pure ingredients, and a crispy bite, with no artificial additives.

“What started as my personal search for wheat alternatives due to my own allergy has grown into our unique brand of honest, organic snacks. We are perfectly positioned to meet the growing demand for organic and sustainable food choices,” says Michael Kapoen, who owns Royal Spelt together with his wife, Fabiënne.

Udea as a distribution partner

As a sales partner for Royal Spelt, Hanze Verkoop played a key role in the introduction, sales, and account management required to realize this collaboration. By adding Royal Spelt snacks to its range, Udea is taking an important step toward a more sustainable offering within the organic foodservice sector.

Thanks to this partnership, more hospitality entrepreneurs now have the opportunity to feature Royal Spelt snacks on their menus. At De Moestuin in Utrecht, an organic lunch garden, the vegetarian and plant-based varieties from Royal Spelt are already a huge hit. You can read more about that in this article!

Want to know more?

Are you curious about Royal Spelt's organic croquettes and bitterballen? Or would you like to know how Hanze Verkoop can help your brand as a sales partner? Get in touch with us!

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