Taste. Knowledge. Courage.
Taste. Knowledge. Courage.

Partner for organic and local tastemakers on the shelf

Hanze Verkoop connects tastemakers with craftsmanship. Drawing on a deep-rooted network, we help products grow from initial concept to nationwide distribution.

Sliced potatoes
748321
Deviled eggs
362793
Deep-fried croquettes & bitterballen
1218756
Ground mustard seeds
873967533
Filled cans
24678912
Ground Peanuts
22418739
Pressed olives
7487321
Our services

Your partner for organic and local trendsetters on the shelf

Guidance on positioning

Selling a product depends entirely on that first contact between your product and the customer. Together, we will assess your current situation and ensure your product is positioned for success.

Bringing your organic product to market

Using our market expertise, we guide your product to ensure it gets the attention of your customers. We analyze the right sales channels, your target audience, and your company's growth objectives.

Certifying your organic product

We help you certify your product. By obtaining the 'SKAL-certified' label, your product will have a stronger presence on the shelf and make a greater impact on the end consumer.

Introduction to organic retail and wholesalers

The hardest part of selling your product is getting it into the customer's shopping basket. With our extensive network within organic retail and wholesale, we ensure your product makes it into the consumer's pantry.

Scaling production and distribution

Once you're on the shelf, the real work begins. We help you scale up: from stable production to distribution that can handle your growth. Together, we build structural sales across retail, wholesale, and foodservice, ensuring your brand continues to thrive.

Want to know more about our services?
The Hanze Route

Our strength lies not just in selling organic products, but in our deep market knowledge. With our extensive network of organic store owners, buyers, and category managers across the Netherlands, combined with our years of experience, we are here to help take your organic product to the next level. Together, we will work to grow both your product and your brand.

Connecting brands to the shelf

We help your organic brand grow so that your customers can enjoy your products every day

Our process

Discover our Hanze Route

Phase 1

Introduction & business scan

Together, we map out your current situation. We analyze your cost price, logistics, production capacity, margins, competition, and target audience. Afterward, we determine together whether your product is ready for organic retail.

Phase 2

Product exploration

Is the current product offering ready for our target market? We conduct a market scan and present your products to our buyers to gather feedback.

Phase 3

Mapping the logistics chain

In this phase, we discuss past bottlenecks and look for efficiencies within your logistics chain to enable scaling. We map out the entire chain.

Phase 4

Financing & goal setting

A key component for your product's success. Together with a launch budget, we determine a strategic introductory price. We set goals and make them measurable.

Phase 5

Market introduction

Before we launch, we build anticipation for your product among potential customers. We reach the end consumer through various touchpoints, building sales momentum along the way.

Phase 6

Monitoring & account management

We stay in touch with you, but most importantly, with the end consumer. We monitor the set goals and provide advice where necessary. The final step for a successful launch.

Our mission

We help brands in the organic market grow. We do this with taste, knowledge, and courage. We are a partner, not an intermediary. Together, we make sustainable products more accessible; for stores and consumers alike.

Our strength

Our collaborations and approach make us a strong partner for your brand

A broad network of 200+ stores and restaurants

With our network of 200+ organic stores and restaurants, we have the connections to get your product directly to the customer. You no longer have to struggle to get your foot in the door everywhere. We do the talking so you can focus on your product. We also work with retail chains such as Udea, Odin, and BD-totaal to get your product on the shelf.

We are on shelves and menus every day

With our own brand, Dapp, we are on the shelves of organic retail locations and on restaurant menus across the Netherlands every single day. Drawing on our knowledge and experience—from production to making products retail-ready—we are happy to help you grow your organic brand so that you, like us, can be on shelves or menus every day.

Close contact with various suppliers

To support our clients and build new connections, we are in daily contact with category managers, buyers, producers, distributors, organic retailers, and companies in the hospitality and foodservice sectors. By leveraging these relationships, we help you find new sales locations, optimize production, or gather feedback to improve your brand.