Coco Club

What started as a standard hard seltzer has been completely reinvented as Europe's first organic hard iced tea. Two flavors, 4% alcohol, brewed in Amsterdam with real tea steeped for two weeks. No artificial flavorings, no shortcuts—just low sugar and big flavor. Hibiskiss combines black tea with hibiscus and peach. Flamango pairs green tea with the tropical sweetness of mango.

From acquisition to new identity

When we acquired Coco Club, the brand was in a category where it struggled to stand out; hard seltzer has become a crowded playing field dominated by major players with aggressive pricing. We saw a bigger opportunity: the category vacuum of organic hard iced tea. No one in Europe had made it yet. We rebuilt Coco Club from the ground up: new recipe, new positioning, new tone-of-voice, and a new graphic and packaging design.

From recipe to brewery

We weren't willing to compromise on taste. We coordinated the sourcing of organic tea (black tea, green tea, hibiscus) and organic flavorings, and partnered with a certified brewery in Amsterdam. Each batch is steeped for two weeks. This is how Hibiskiss and Flamango were born, packaged in 250ml cans, twelve per case, ready for the organic shelf. Starting October 2026, we are launching Coco Club at Udea to introduce the "organic hard iced tea" category.

Launch at Udea/Ekoplaza

For the market introduction, we handled sales and distribution via Udea/Ekoplaza. With strong launch marketing and a category introduction, we are positioning Coco Club as something new on the shelf: not just another drink, but Europe's first organic hard iced tea.

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