Royal Spelt Snacks

Classic Dutch snacks, croquettes and bitterballen, but made entirely from spelt, organic, and with broth brewed from fresh vegetables and herbs. No bouillon cubes and no artificial flavor enhancers. Milder and easier to digest than wheat, suitable for oven and air fryer, and now the most extensive organic range of croquettes and bitterballen in the Netherlands, with a strong selection of vegetarian and vegan options.

Born from necessity, grown into a complete range

Royal Spelt started with a simple problem: a croquette that could no longer be eaten due to a wheat intolerance. Spelt proved to be the solution, an ancient grain that is gentler on the digestive system and fits an organic, artisanal approach. From that single solution, Royal Spelt built a complete range over the following years, with a strong focus on flavor development and nutritional value. A strong story, a strong product, but one that needed to be ready for a larger market.

From organic retail to hospitality

We started by positioning the brand for organic retail and foodservice and initiated the conversation. Beyond retail, we saw opportunities in the hospitality sector. We expanded the foodservice route for Royal Spelt so that their croquettes and bitterballen could appear on menus. In parallel, we activated our broader distribution network to independent organic stores across the country. And because a spelt croquette needs to be tasted, we focused on sampling and in-store tastings during the launch.

Curious about what we can do for your brand?

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