Dapp sauces

Dapp is our own brand and the living proof of the Hanzeroute. What started in a fry shop in Utrecht stands on the podium of the World Fries Championship in France three years later. An organic, artisanal line of sauces — mayonnaise, mustard, peanut sauce, tomato ketchup, and curry ketchup — with short ingredient lists, no artificial additives, and our brand crowned with the world title in 2025 as proof that pure ingredients simply deliver the best taste.

From fry shop to our own sauce line

Dapp didn't start behind a desk, but in our own Dapp Frietwinkel in Utrecht and on the Dapp Frietfiets, which we take across the country for events and catering. That is exactly where we test new flavors and gather feedback from thousands of fry lovers. That is how our recipes were born. The line now consists of five sauces, and we are working on a plant-based mayonnaise made from sunflower protein, allergen-free and without a counterpart on the organic shelf.

Full control, from shelf to foodservice

Because Dapp is our own brand, we have full commercial and operational control. We secured retail listings with retailers and numerous independent organic stores, and built up foodservice distribution via BD-Totaal. Dapp is available in 6x280 gram trays for retail and 5 kg buckets for large-scale use in foodservice. We are now also taking the first steps toward export, including to Morocco.

Marketing and continuous development

With campaigns and in-store promotions, we ensure Dapp stands out on the shelf. And in our own Frietwinkel, we continue to test: new flavors, customer feedback, and improvements to existing recipes. This is how Dapp keeps evolving with the taste that fry lovers have known for years, while keeping an eye on what is still possible.

Curious about what we can do for your brand?

Get in touch with us and we would be happy to talk!